Faith
At the heart of everything we do is our unwavering faith in God. We believe that faith is the foundation for our actions and decisions, guiding us to fulfill our mission with purpose and conviction. Through faith, we find strength and inspiration to support each other and our community.

Love
Love is the essence of our brand and the driving force behind our commitment to others. We strive to embody the love of Christ in every interaction, embracing and supporting each individual with compassion and respect. Our goal is to spread God's love through our products and our presence.

Excellence
We are dedicated to pursuing excellence in all aspects of our work. From the quality of our apparel to the impact of our message, we hold ourselves to the highest standards. Excellence reflects our commitment to delivering value and making a positive difference in the lives of Christian basketball players.

Integrity
Integrity is central to our operations and our brand’s identity. We are committed to honesty, transparency, and ethical behavior in all our endeavors. Our actions and decisions are guided by our principles, ensuring that we remain true to our mission and values.

Collaboration
We believe in the power of collaboration to achieve our goals and foster a supportive community. By working together with athletes, partners, and each other, we harness diverse strengths and perspectives to drive innovation and growth. Collaboration enhances our ability to make a meaningful impact and build lasting relationships.